The runner-up branding & logo versions were a choice between a casual curly script vs. a bold serif with a subtle ink-stamped texture. The color palette was finalized at this stage, and it was decided to feature the 7-pointed star as an ode to the two founder's 4 + 3 children.

Also shown here is a collection of first-round "sketches" of logos and colors, playing with a variety of typefaces and layouts.