We went all-out with spot gloss, foil stamps, luxury labels, custom boxing, French fragrance, soy wax, and nothing but the highest quality materials for Colonial's 1909 brand collection.
1909 Brand Collection
1909 Brand Collection
It was a dream to see this collection brought to life. I was a lead in product development, working in collaboration with our internal design team, sales, sourcing, and external factories overseas to develop and launch 1909 as a high-end sub-brand collection of Colonial Candle.
When the collection itself was completed, I also created the box, photography, and marketing graphics for print & web.
Credit to Brandon Brazell for label design.
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Exclusive Fragrances
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The Packaging
Unboxing: A rose gold holographic hot foil stamp and subtle spot gloss logo pattern radiates class and quality on this heavyset high-end presentation box.
The Photography
I kept the photography setups simple and clean, allowing the candles to stand out in the space, and leaving plenty of room to play with copy.
The Marketing
We announced the brand's pre-launch and launch with these sets of email & remarketing graphics, an exclusive print catalog, full-page ads, signage, and a featured spot at the Americasmart showroom in Atlanta.
As a high-end collection, these rarely went on sale - with the exception of Holiday and Cyber Monday.
